RULE

A sophisticated reprise to modern men’s skincare. Rule is a men’s skincare regimen consisting of 3 products with 3 easy to follow steps.

• Rule No .1 - Anti-Aging Day Cream

• Rule No. 2 - Foam Blemish Remover

• Rule No. 3 - Facial Cleanser

DESIGN

Blandishing an art deco inspired pattern and a sleek black finish RULE’s design is an eye-catching departure from the current men’s skincare ecosystem. In an era of men becoming increasingly conscious of their skincare this design is tailored for someone who wants to be proud of what they put on their skin. The black bottle and offset pattern stand out amongst the other products men would keep in their collection. The silver band and UV printed logo ensures that it will always grab your eye and you’ll never forget to use them.